SAP TECHED 2008 shanghai — NEWSROOM

MEDIA COVERAGE OF SAP TECHED

• Management Software Enterprises Fighting in the High-end ERP Market  (Nanfang Daily - 2009-11-25)
   
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• SAP Source Code Exchange Plan Turns Community into Stores  (China Enterprise News - 2009-11-25)
   
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• Unscramble the Innovative Idea of SAP TechEd  (Smart Partner - 2009-11-25)
   
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• SAP Pilot Club Fall Salon & SAP TechEd 2009 CIO Summit Conference Successfully Launched  (www.ileader.com.cn - 2009-11-25)
   
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• Walk into SAP Labs China  (www.chinabyte.com - 2009-11-25)
   
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• SAP: Chinese Developers of SAP Community Network Have the Strong Desire to Share Knowledge  (www.itxinwen.com - 2009-11-25)
   
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• Showcase the Power of Share in Community Network  (www.chinabyte.com - 2009-11-25)
   
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• SAP Discusses SAP Ecosystem in Shanghai  (International Finance News - 2009-11-12)
   
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• SAP Launches Planned Code Exchange Program to Encourage Partners to Realize Innovation  (www.163.com - 2009-11-12)
   
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• SAP Creates Management Software Ecosystem Via SAP TechEd 2009  (cn.msn.com - 2009-11-12)
   
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• SAP Delivers Co-Innovation Directly to Its Ecosystem Community Members  (CSDN - 2009-11-12)
   
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• SAP Closely Embraces Its Asian Growth Engine  (China Internet Weekly（互联网周刊） - 2008-11-20)
  In order to consolidate its position in the APJ market, SAP announced at SAP TechEd 2008 the launch of new products and services for partners and customers in the APJ region.  
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• SAP Promotes Integration  (Smart Partner（计算机产品与流通） - 2008-11-19)
  From November 5 to 6, SAP TechEd was held in Shanghai International Convention Center. Different from last year, SAP focused on exploring new increasing area for customers by technology. At SAP TechEd, SAP launched a lot of enhancement package for NetWeaver platform based on SOA. Besides, it also launched an Ecohub online trading platform where SAP will provide business opportunities for its partners. Business Suite base on NetWeaver platform is able to solve problems for enterprise.  
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• Cloud Computing Hard to Enter the Enterprise World - an Interview with SAP CTO Vishal Sikka  (InformationWeek（信息周刊） - 2008-11-18)
  SAP TechEd 2008 was held in Shanghai on Nov. 5-6. In an interview, SAP CTO Vishal Sikka did not agree much with the cloud computing flooded in the market, saying the current market lacks of cloud computing in the real sense, especially the cloud computing suitable for enterprise business computing environment. He expressed that the problems of integration and product flexibility should be really solved to drive the development of the cloud computing.  
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• Integration the Weakness for SaaS  (China Information World （中国计算机报） - 2008-11-18)
  At SAP TechEd 2008 Shanghai, SAP CTO Vishal Sikka received an interview from China Information World, saying that the application based on SaaS goes against the integration of systems and will cause more difficulties to integration. According to him, expansion based on the use of the suite software is the key for the development of the current management software. Meanwhile, Vishal Sikka emphasized that SAP Business Suite can offer reliability, flexibility and insight for customer, although he did not negate the benefits of SaaS. He believes that helping enterprises improve operating efficiency, insight and flexibility to improve competitiveness is the key for the IT application in the changing era.  
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• An Interview with SAP Developer Community Network Senior Vice President Mark Yolton  (CSDN.net - 2008-11-11)
  SAP Developer Community Network Senior Vice President Mark Yolton said SAP attaches great importance to the SAP Developer Community Network including SDN, BPX and Business Objects community. At the same time, He introduced the emerging online transaction platform EcoHub, SAP Education Foundations Program and the Chinese-language sites for the SAP Developer Network (SDN) community and answered questions related with them.  
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• Asia Paint is Turning from a Production Enterprise into a Service Provider  (Sina.com - 2008-11-11)
  At SAP TechEd 2008 Shanghai, SAP Senior Technology Vice President Visha Sikka introduced the way for Asia Paint to grow into an end-to-end service provider from the previous production enterprise. By introducing the example, Visha Sikka wanted to convey the opinion that how to capture customer demands so as to change the corporate business process or business model will have unexpected results for the corporate business growth after the economic environment is changed and market demands are screened. According to Visha Sikka, enterprises should find out enough power to seek for new growth areas under the current financial crisis and IT may help them realize the targets.  
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• SAP to Increase Investment in R & D in China, Helping SMEs Change from Complexity into Simplicity  (CNET - 2008-11-11)
  SAP Labs China President Shang-Ling Jui expressed that SAP will not only commit itself to providing service to help Chinese customers change complexity into simplicity but also continue to increase investment in China to offer convenience for Chinese customers.  
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• Software Giants“Sow Seeds” in China to Protect Them from the“Cold Winter”  (Nanfang Daily （南方日报） - 2008-11-11)
  At SAP TechEd 2008 Shanghai last week, SAP Greater China CTO Zhang Xia expressed that the business of SAP China is developing healthily and he has not felt domestic SMEs are slowing down to apply IT technologies, although the global financial crisis has impacted the domestic manufacturing SMEs. Enterprises need more IT technologies to improve insight and flexibility to improve management level under the tough economic environment, said him. At the same time, Zhang Xia said he is confident in SMEs preparing to be listed before the arrival of the next bull market, which are exactly the area SAP China is making great efforts to exploit. In order to realize SAP's target of owning 100,000 users globally by 2010, SAP Asia Pacific has planned to triple its SME customers by 2010  
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• SAP adds virtualisation to NetWeaver  (Vnunet.com - 2008-11-09)
  Enhancements to NetWeaver include process integration and adaptive computing tools, which SAP said would give firms a strong platform that would let them innovate and test new strategies without disrupting mission-critical operations.  
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• SAP Contracted by Neptune Orient Lines  (Manager Magazin Online, Germany - 2008-11-09)
  Neptune Orient Lines (NOL) (SGX: NO3), one of the world’s largest container shipping, logistics and marine terminals groups, has selected SAP® solutions for the replacement of its financial systems. This is the first project under REMODEL, NOL’s business-driven IT transformation initiative that is designed to enhance NOL’s competitive advantage and support its growth through the consolidation of IT systems across the enterprise.  
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• SAP Expands Offerings Growth in Asia Pacific Japan Region  ( - 2008-11-06)
  SAP has unveiled Chinese-language sites for the SAP Developer Network (SDN) community, the Business Process Expert (BPX) community and the Business Objects community.  
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• SAP Education Foundations Program Launches in Shanghai, To Build Momentum in Global Emerging Markets  (SOHU - 2008-11-05)
  SAP today announced that the SAP Education Foundations Program (EFP), successfully launched in China in Beijing and Dalian earlier in July, is now available also in Shanghai. SAP also indicated, after the successful launch in China, the possibility for the company of further expanding the EFP to other important regions across the world, especially in promoting the program among the emerging markets.  
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